Your business seems to be in the doldrums. You know your product or services are good and invaluable to customers. However, the business success you’re expecting seems unachievable.

You took the next step which is to invest in SEO services. You’ve done some SEO improvements to your website but don’t have the time to focus on digital marketing.

Running a business needs your full focus for it to grow exponentially. You feel that it’s time to hire SEO services to help in navigating the intricate web of digital marketing.

You’ve gone through the process of searching for the right SEO services to improve your website’s search ranking. You were able to find the right SEO agency. What’s next?

Every SEO service has different approaches and it’s smart to focus on what they are doing for your business along the way. Only remember that it takes time for your website to be seen and noticed. On average, Google states it may take between 4-12 months for a website to notice a positive impact on search engine results.

If within 2 or 3 months average sees better results for your website, it simply means that your business does not have that much competition. However, you also need to be aware of the dark side of SEO processes.

An SEO service using black-hat SEO will quickly propel your website to the first page of search engine results. However, using unquestionable methods will not be sustainable in the long run.

On the other hand, you should also take a closer look at the SEO processes of your chosen SEO agency if positive results happened only after a year-long wait.

Things to expect from your SEO agency to ensure staying on the loop include:

Initial meeting

An initial meeting has to happen between you and your selected SEO agency. The meeting can either be done via a video or conference call or, better, person-to-person meeting.

The team and account manager handling your account will be introduced during the first stage of the meeting. They will be asking questions about your SEO marketing and goals. They will only state their price rates once they have outlined their SEO processes.

The first meeting is the best time to ensure that they understand the things you expect them to do. It’s best to ask for further clarification on things that you don’t understand.

SEO audit

An initial website audit will be performed by your chosen SEO agency. Your site’s complexity and size determine the turnaround time for the SEO audit. The SEO team will get in touch with you as soon as they have the results of the audit. They will further explain their findings and come up with recommendations about the next steps they need to do.

Consistent check-ins and communication

Dumping the needed checklist after the initial SEO audit is not the way good SEO agencies work. Rather, they will always provide regular reports on the things happening to your website. The account manager will always be available to you whenever the need arises.

You are in good hands if the selected SEO agency clearly explains their SEO processes, performs a baseline for your business campaign by way of SEO audit, and always available at any time and all the time.